Framework Wins Silver for Best Product in Diversity, Equity, and Inclusion in Anthem Awards

Framework Homebuyer Ed a ‘Silver Winner’ at Inaugural Anthem Awards

Feb 22 2022

Framework® Homebuyer Ed a ‘Silver Winner’ at inaugural Anthem Awards  


Homebuyer education course honored as a Best Product in Diversity, Equity, & Inclusion 


Framework® is thrilled to share that our Homebuyer Ed is the “Silver Winner” for Best Product in Diversity, Equity & Inclusion, in the inaugural Anthem Awards.

Framework’s digital homeownership education product, Keep by Framework™ levels the playing field on its way to close the homeownership gap and democratize homeownership for first-time and first-generation homeowners. Homeownership is one of the most reliable ways for people and families to build long-term wealth and financial security — but systemic inequities and lack of access to capital mean that it is not equally available to everyone. The inaugural Anthem Awards recognize social impact work worldwide and highlight Framework’s commitment to increase access and affordable homeownership for all.

“Framework envisions a world where the products we create can eliminate systemic inequities and make homeownership accessible and affordable for everyone,” said Danielle Samalin, CEO, Framework Homeownership. “We are building toward that future every day, and are honored and humbled to have the work of our innovative, mission-driven team recognized by the Anthem Awards.”

Winners included Color of Change, Disney’s Lion King “Protect the Pride” campaign, The New York Times’ 1619 project and The Daily Show With Trevor Noah. A full list of winners can be found here.

The inaugural awards, which received nearly 2,500 entries from 36 countries worldwide, seek to honor mission-driven works created by individuals and organizations across categories such as diversity and inclusion, education, art and culture, sustainability and civil and human rights.

Winners were selected by the International Academy of Digital Arts and Sciences. Members include Daniel Dae Kim (actor, producer and activist); Ashley Judd (Author, Actor, and Social Justice Humanitarian); Mitchell Baker (CEO and chairwoman, Mozilla); Lisa Sherman (president and CEO, Ad Council), and Sarah Kate Ellis (president and CEO, GLAAD).

In a recent survey conducted by Framework, less than 50% of homebuyers felt the process was “very fair” and 44% of recent first-time homebuyers often worry about being financially able to maintain homeownership. Framework’s latest product innovation, Keep by Framework™, supports the entire homeownership journey from easing the homebuying process to deepening homeowners’ knowledge of home maintenance and building wealth through their homes.

For 10 years the mortgage industry has recognized the importance of a trusted and unbiased third party like Framework. Framework’s homebuyer education has been a “best-kept secret” widely used to help meet homeownership education requirements that are often mandated by lenders. Framework knows this information is valuable to all homebuyers, not just those required to receive it — and that it is most helpful when accessed early so homebuyers are empowered to make informed decisions throughout the homebuying process.

Jessica Lauretti, managing director of The Anthem Awards, said Framework has set the standard for excellence as far as social impact.

“We are so proud of what we are building at The Anthem Awards and are humbled by the positive response and extraordinary support from global brands and national organizations to artists, creators and local individuals making an impact in their community,” she said. “It is our distinct honor to showcase and highlight this work and recognize its impact across Diversity, Equity, & Inclusion areas.”

Winners will be celebrated at a star-studded virtual awards show on Monday, February 28. Fans will be able to watch the virtual show on-demand featuring special moments, and hallmark speeches from all the Winners at

Framework® is an innovator in the housing industry creating products and services through equitable research and design practices to increase access and support informed decision-making that increase access to capital to make homeownership more affordable.