Framework Wins “Silver” at The Inaugural Anthem Awards!

Feb 23 2022

** Drumroll please 🥁🥁🥁 … **

Framework® is excited to share that our homebuyer education course has been named a “Silver Winner” for Best Product in Diversity, Equity, and Inclusion at The Anthem Awards!

But first, what exactly are The Anthem Awards? (Spoiler Alert: They’re kind of a big deal)

Presented by The International Academy of Digital Arts & Science — best known for The Webby Awards — The Anthem Awards celebrates purpose & mission-driven work from people, companies, and organizations worldwide. Now in its inaugural year, the program was developed in response to the cultural shift that resulted in more brands and organizations working to make a social impact, and serves as a way to highlight some of the best-in-class examples.

The program honors work within 7 core categories: Diversity, Equity, & Inclusion (that’s us!); Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment, & Climate.

Framework is honored to have been selected out of nearly 2,500 entries from 36 countries. And we are in good company alongside change-makers across the globe, including  Color of Change, Disney’s Lion King “Protect the Pride” campaign, The New York Times’ 1619 project, The Daily Show With Trevor Noah, and many others.

Why was Framework selected? We are so glad you ask!

At Framework, we know homeownership is one of the most reliable ways to build long-term wealth and financial security — but systemic inequities mean that it is not equally available to everyone.

Framework’s mission-driven work to democratize homeownership has grown and evolved over 10 years. Since its inception, Framework Homebuyer Ed has supported over 1.3 million first-time and first-generation homebuyers as they navigated the ins and outs of the homebuying process. As an evolution of this work, we launched Keep by Framework™ to increase access and support informed decision-making beyond homebuying into homeownership education.

Keep by Framework™️ is an educational platform designed for the whole homeownership journey — from what it means to shop around for loans to how to keep up with routine maintenance or unexpected repairs once the keys are in your hand. With Framework’s homebuyer education course, learners understand the questions to ask (even those they didn’t think of).

In the words of our CEO and fearless leader, Danielle Samalin:

“Framework envisions a world where the products we create can eliminate systemic inequities and make homeownership accessible and affordable for everyone. We are building toward that future every day, and are honored and humbled to have the work of our innovative, mission-driven team recognized by the Anthem Awards.”

Winners for The Anthem Awards will celebrated at a star-studded virtual awards show on Monday, February 28. Fans will be able to watch the virtual show on-demand featuring special moments, and hallmark speeches from all the winners at

In the meantime, we’ll continue to celebrate this honor and we send a big ole “Congratulations!” to our fellow winner and all who were nominated this year.


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